Hero Motors
Hero, a name
synonymous with two wheelers in India, began its journey
around
four decades ago. Starting as a manufacturer of bicycle components, Hero
has today grown into a multi-unit, multi-product, geographically
diversified group of companies. Like every success story, Hero's saga
contains an element of spirit and enterprise; of achievement through
grit and determination, coupled with vision and meticulous planning.
The Hero Group began with a simple philosophy: to provide excellent
transportation to the common man, at a price he could easily afford. It
is this spirit which drives Hero even today; the dream of providing
total satisfaction in all its spheres of activity. To consumers, in
excellent products at an affordable price; to employees, in a fine
quality of life and to business associates, in a total sense of
belonging. A thorough understanding of fast-changing consumer behavior,
new market segments and product opportunities, and a marketing mix
sensitive to changing customer needs, form the core of Hero's marketing
strategy and philosophy.
The prime mover for Hero has been engineering satisfaction that is a
way of life and part of the work-culture of the Group. This has driven
Hero to seek newer avenues and technologies, to transform them into
products that have fulfilled the Hero dream, and catapulted the Group
into the Guiness Book of World Records as the largest makers of bicycles
in the world. Hero is also the largest manufacturer of 100cc motorcycles
in India, and has a substantial presence in mopeds and auto-ancillaries.
The search for excellence led to the creation of several companies by
the Hero Group. Companies that maintained the ethos of perfect quality,
which helped the Group attain its global stature and self-reliance in
the entire manufacturing process. Keeping the wheels of progress turning
are the individual companies of the Hero Group. Each an independent
profit center. Each a success story in its own right. Besides this, the
Hero Group has also helped promote more than 300 ancillaries which meet
the needs of smaller components, and more than 3,500 dealer outlets,
each with its complement of trained mechanics and workers.
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