Hindustan Motors
Hindustan
Motors was the first Indian Car Company to start production In India in
1942. Since then, it has become a vast company, manufacturing cars like
the sturdy Ambassador, the elegant Contessa, and in collaboration with
Mitsubishi of Japan now manufactures the new Mitsubishi Lancer.
It started production of the Landmaster in 1954, and in 1957 began the
production of the Ambassador. Later tie-ups with General Motors
Corporation of USA, Vauxhall Motors, UK, Marion Power Shovel Co, USA led
to new products being launched. In 1963 commenced the production of the
Ambassador Mark 2. Later versions and more forays in related vehicle
segments followed.
At present, it is a one billion turnover company manufacturing
Passenger Cars, Utility Vehicles, Power Products and Earthmoving
Equipment. The manufacturing facilities of the company are spread across
India: Uttarpara in West Bengal, Pithampur in Madhya Pradesh,
Thiruvallur and Hosur in Tamil Nadu, and Pondicherry. The latest model,
Mitsubishi Lancer, is manufactured in their state - of - the - art
manufacturing facility at Thiruvallur, Tamil Nadu.
Increasing rivalry and dropping sales figures made the company look out
for newer models, and hence the new Ambassador Nova was brought out in
1990, and in 1993 was launched the Ambassador 1800 ISZ.
Though the sturdy Ambassador does not find many takers in India, with
people looking to more fancy cars, its export has been steadily
increasing, mainly in the British and Japanese markets. Trucks are being
exported to Bangladesh, Egypt, New Zealand, Sri Lanka and Mauritius. The
Earth moving Equipments are being exported to Oman, Jordan, Iraq,
Bangladesh, Mauritius and Libya.
Hindustan Ambassador has a vast service network. The Passenger Car and
Utility Vehicle market is being attended by a 115 strong dealer network,
50 Service and Parts dealers and additional 60 exclusive Parts dealers.
4 Regional Offices and Nation-wide Territory Offices support it. Two
dealers serve the Earthmoving Equipment and Power Products market from
25 locations spread across the country.
In a bid to streamline the after sales service, three divisions have
been made, namely red, blue and green. The Red will handle the new
Mitsubishi Lancer, Blue, the Ambassador and Contessa Classic, while the
Green caters to the rural market with the Trekker and the HM RTV.
All the cars manufactured by Hindustan Motors conform to Euro -
1emission norms. This has been achieved by the upgrading of the
Ambassador 1800 ISZ with multi - point fuel injection. The Ambassador
was always in conformance with these norms.
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